Diversity Expert

In 2020, the world will be overwhelmed with people of color, yet ad agency teams include fewer than 10% people of color. With these numbers, something not so smart is destined to happen. Recent brand faux pas by Dove, H&M, Shea Moisture, and Pepsi play in my head, like “You should have known better!” and “Oh, say it isn’t so, here we go … again!”

If your agency does not reflect the United States, you have the wrong agency.

As a member of the marketing and advertising world, I have had many “Come to Jesus” moments and conversations with clients.

If you are an agency or brand and need a better opinion about branding to people of color, you need Towan Isom (me). As a Brand Ambassador for People of Color and a Diversity Expert, I tell clients:

• Always have the U.S. population accurately represented at the table; and
• Don’t be afraid to require your agency to subcontract with smaller diverse firms, even if it’s just for Creative Review.

If your agency does not reflect the United States, you have the wrong agency. Hire firms as Tier 1, not Tier 2. Now that you know better, do better. Schedule your time with me by contacting (866) 379-ISOM (4766).

My team and I will review the creative and provide suggestions to make the campaigns culturally appropriate for all people of color.

Learn more about me. Read my bio. Follow me on LinkedIn and all social platforms @TowanIsomCEO.