Diversity Expert

Marketing and Brand Expert for People of Color

If you are an agency or brand and need a better opinion about branding to people of color, you need Towan Isom (me).  As a Brand Ambassador for People of Color and a Diversity Expert, I tell clients:

1) Always have the U.S. population accurately represented at the table; and

2) Don’t be afraid to require your agency to subcontract with smaller diverse firms, even if it’s just for Creative Review.

If your agency does not reflect the United States, you have the wrong agency. Hire firms as Tier 1, not Tier 2. Now that you know better, do better.  Schedule your time with me by contacting (866) 379-ISOM (4766).

If you are an agency or brand and need a better opinion about branding to people of color, you need Towan Isom (me).  As a Brand Ambassador for People of Color and a Diversity Expert, I tell clients:

1) Always have the U.S. population accurately represented at the table; and

2) Don’t be afraid to require your agency to subcontract with smaller diverse firms, even if it’s just for Creative Review.

If your agency does not reflect the United States, you have the wrong agency. Hire firms as Tier 1, not Tier 2. Now that you know better, do better.  Schedule your time with me by contacting (866) 379-ISOM (4766).

Marketing and Brand Expert for People of Color

As a member of the marketing and advertising world, I have had many “Come to Jesus” moments and conversations with clients. The clients who retain me often stay out of the news, but the ones who end up in the headlines make me think, “Wow, they should have called me for guidance and I would have told them that was a bad idea!”

In 2020, the world will be overwhelmed with people of color, yet ad agency teams include fewer than 10% people of color. With these numbers, something not so smart is destined to happen. Recent brand faux pas by Dove, H&M, Shea Moisture, and Pepsi play in my head, like “You should have known better!” and “Oh, say it isn’t so, here we go … again!”

Diversity in advertising plays out in many ways: an image, a script, the tone, or the subtlety of black women bossing their husband in a commercial – not smart. Not only are these commercials offensive to black women, but they also convey the notion of submissive black men. An empowered advertising executive would say, “My father or brother would never go for that.” As a Diversity Expert, I often have clients who send campaign creative to me for review. My team and I review the creative and often provide suggestions to make the campaigns better, more comprehensive, and more compelling for all people of color, but especially for women and women of color who guide purchasing decisions. My bio is available at https://towanisom.com/about-towan-isom/ .  Also follow me on LinkedIn